Intangibles has been one of the most challenging projects I have worked

Intangibles fue uno de los proyectos más exigentes en los que he trabajado. Fundación Telefónica se preguntó si era posible hacer una exposición de arte sin obras físicas, y la respuesta fue una exposición digital que se pudo mostrar simultáneamente en México, Ecuador, Perú y España. Un proyecto que empezó por una pregunta incómoda.

Intangibles has been one of the most challenging projects I have worked. From Fundación Telefónica they considered whether “Can an art exhibition be made without physical works?”, An exhibition that thanks to that starting point could be exposed at the same time in different countries (Mexico, Ecuador, Peru, Spain. ..). ‘Intangibles’ is, therefore, an interpretation in digital version of some of the most relevant works of art in the Telefónica collection. This interpretation does not start from technology but from a new question “Is it possible to get excited in the same way with a work of digital art?” and to answer that question, a team joined the culture department of the Foundation team, service designers and architects of Fjord, and different technology creatives of the Liquid Squad team. This team began a research process involving artists, art critics and, above all, visitors to exhibitions to extract the necessary learning for the creative process and design that allowed the creation of the exhibition. The exhibition is already inaugurated in several of the venues thanks to the production work of Cubensis and Smart & Green Design. https://lnkd.in/e7ih5Ws